As a printer, we understand that Christmas is one of your busiest times of the year. With so many orders coming through your business, you may not have time to concentrate on getting your brand out there. That’s why we’ve devised a list of Christmas marketing tips that you can make use of during the festive season. Keep reading to discover some of the ways you can generate even more orders and make extra profit on those you’ve already received.

Take a sustainable approach

Seasonal sustainability is continually growing in popularity. So, what better way to market your products and business than with a sustainable offering? You can let your customers know that you only sell print products that are FSC™ (Forest Stewardship Council™) certified, with all paper and cardboard coming from sustainably managed forests.

By sharing with your customers that their Christmas print is FSC certified, you can strengthen your reputation, provide assurance about your ethical and environmental product standards, and build stronger links with your customer base. As a business that uses an FSC printer, you can ensure that you can access new markets and gain a stronger, more diverse customer base, therefore increasing your revenue. Learn more about the FSC and how it can benefit your business in our blog here.

Be flexible

Often, Christmas jobs come in last minute. Whether your customers need a quick promotional leaflet or they’ve run out of seasonal menus, you’re likely to see demand for fast turnarounds. At Route 1 Print, our same day express range means you can order exactly what your customers need and fast. Place your order and approve your artwork before 5pm and we can deliver your client’s print the very next day, simple! All you have to do is add a markup for your speedy service and you’ll make some serious profit. For tips on pricing your print why not take a look at our handy blog 5 Things to Consider When Pricing Your Print.

Expand your offering

At Route 1 Print, we’re always expanding our product range to offer you, and inevitably your customers more products, stocks, and sizes to choose from. Perfect for Christmas, we’ve recently launched a range of new products and stocks that you can showcase to your customers this season. Share our exciting new additions and make a little extra profit on your next order.

Branded merchandise

Right in time for Christmas, our new range of branded merchandise is perfect for corporate gifting or family presents. We’ve recently launched mugs and tote bags that you and your customers can personalise this festive season.

Custom cut stickers

We’ve also recently launched a wide range of new custom cut stickers and sticker sheets. Whether they’re an arty gift or used for sealing gift wrap, our stickers come in all kinds of festive finishes. Simply create your design and we’ll do the cutting exactly how you require.

100% Recycled stocks

For your eco-conscious customers, you’ll be glad to know that a range of our Christmas print essentials can be printed on our 100% recycled stock. Made from 100% recycled paper, and recyclable after use, this crisp white stock is a game-changer.

Upsell finishing touches

Upselling products with foiled or Spot UV embellishments is a great way to maximise your sales. Add a touch of silver or gold foiling and turn a basic print order into something special or some Spot UV for added texture. Either way, your customers won’t be able to resist some finer finishing touches to the Christmas print and it’s a great way to make more margin on their order. Why not read our blog; How to Sell Print with Foiling for more tips and tricks on getting your customers to spend more this season.

Did you know we have a handy downloadable Christmas toolkit on our website? If you’re looking for even more marketing help with your Christmas campaign planning, you’ve come to the right place. Get all our latest advice on how you can make the most of the festive season, plus, download our free, ready-made marketing materials to kickstart your campaign – all editable so that you can add your own branding. Save time on your marketing so you can focus on what matters to you. Head to our Christmas business support hub to get started. Simply click ‘download now’ to get your free festive tools and assets.