Ensuring your website’s performance is up to scratch is essential in user experience. Slow and unresponsive websites are key drivers in reducing engagement and visits. Instead, having a page that is fast, responsive and secure, will make sure that the user is more likely to stay on your page. Good website health is also super helpful in increasing your website’s ranking, the more attractive your website is to search engines, the better position you’ll gather in Google.

Here we’ve broken down how you can check your website’s health and what the key components are in the grading process. This way, you can make the necessary improvements needed to keep customers on your page and purchasing print.

Running a Health Check

Using a website like HubSpot’s Website Grader will give you insight into how your website is currently performing. Breaking down your website into several key areas in which you can focus your improvements. HubSpot’s handy tool will highlight what you could change and update to help improve your website and stand out against the competition.

If you don’t have a lot of experience in this area, don’t worry. Their handy How to Optimize Your Website Performance to Grow Traffic and Leads free course will help you get to grips with implementing the necessary changes.
 

SEO

SEO is an integral part of your website’s health. Without things like meta descriptions or descriptive link text, Google will have a hard time understanding and ranking your website.
Optimizing your website content for search helps you drive organic traffic to your website. You can do this by providing a great experience for people and web crawlers alike.

Head to an SEO audit website such as neilpatel.com to get a free report that will give you insight into what you can improve. Here you can get an overview of errors that need fixing in order to increase your ranking.

Mobile

If your mobile website doesn’t perform, it could leave your customers frustrated. Responsiveness, speed and navigation are all part of the user journey and with more and more people placing orders online via their mobiles, it’s never been more important to have a fully functioning mobile website.

Checking your website’s health in accordance with mobile will ensure that you don’t miss out on valuable traffic, leads, and revenue. A test will show you where you can better optimise your website for mobile. This could be anything from changing your font size to making sure interactive elements like buttons and links are not too small or too close together. 

You can run a quick and simple test using the Google Mobile-Friendly Test online and discover how easily a visitor can use your page on a mobile device. Just enter a page URL to see how your page scores.

Security

A secure website equipped with an SSL certificate and free from vulnerabilities is now the standard online. People and search engines love secure websites, so it’s important that you have your security locked down. For help with fixing your security issues, HubSpot has a really handy lesson; Website Security Lesson: Implementing Website Security Best Practices. In this lesson, you’ll learn why website security is so important, what the difference between HTTP and HTTPS is, how to get and install an SSL certificate, and how to remove existing JavaScript vulnerabilities.

Searching for more handy marketing tips? You’ve come to the right place! Your Business Blog is bursting with marketing tips, tricks, and advice. Take a look at some of our other blogs like our Social Media Strategy Guide and Beginners Guide to SEO and boost your online presence in no time!