Did someone say Christmas? That’s right, the final sprint to the Christmas finish line is on. With just under a month to go until the big day, you need to make sure that you and your customers have got everything they need. Don’t forget about the New Year, fast approaching, December will see demand for 2023 products and business essentials, so make sure you’re ready for continued print demand after the 25th. Read further for more tips and advice on what you can expect this December and see how you can boost sales across a range of industries.

Top Industries this Month

With many individuals’ New Year’s resolutions being to get fitter and healthier, it’s probably no surprise that we often see a peak in sports clubs, gyms, and leisure centres around December and January. With that in mind, this industry will be great to target over the coming weeks.

When it comes to sports and social clubs and gyms, flyers are everywhere. They need flyers to bring in new members, flyers to advertise upcoming events, flyers to give out at events or share offers and promotions. Anticipate this print product to be at the top of their list!

Posters are also a popular choice, perfect for notice boards, windows or even our snap frames, posters can help sports clubs and gyms promote their timetables, offers and deals. Your clients could also have a long-term poster up as general promotion for their group and prices.

Some clubs and gyms also like to update their membership with a newsletter. An A4 4pp leaflet may be sufficient but you can also suggest a neat A5 stapled booklet to communicate their news! If you’re looking for more ideas on how you can sell to this industry, take a look at our blog; How to Sell Print to: Sports & Social Clubs.

Top Products

Business Stationery – With a New Year beginning, your customers may be after a little change! And with any new brand, comes updated business stationery. Help your customers create a refreshing selection of branded stationery with everything from brandable folders to correspondence cards and ensure they’re kitted out for all kinds of business in 2023.

Calendars – Coming in a range of shapes and sizes, our wall calendars are perfect for your customers who want to get creative. Select from wall calendars, desk calendars or drilled calendars and ensure your customers have all their important dates right in front of them ready for the year ahead.

Diaries – Keeping organised will be at the top of your customers’ list this New Year. You’ll be glad to know that all of our quality diaries are standardised, with week-by-week view inner pages that are all bound into a beautifully branded final piece. Browse our standard wiro bound diaries and our more hardwearing yet luxurious hardcover diaries online now.

Other Opportunities

1st January – New Year

Kicking off the New Year, you’re likely to see a lot of demand from businesses for print products. These will more than likely include business cards, stationery, calendars, and diaries as businesses prepare for a busy year ahead. You’ll probably also notice that some businesses have had a freshen up, a new brand will leave them needing replacement print materials.

17th January – Blue Monday

You’ll often find lots of businesses capitalising off Blue Monday. From offering discounts to New Year pick me up’s you might see a calling for promotional materials like flyers and posters. Don’t forget that display and dispenser accessories may also be needed!

January – Christmas Sale

January in general will definitely see a need for promotional print. After Christmas and New Year, most businesses will be having a sale or running discounts to try and pick up business during the quieter months. Whether they’re a store having a sale or a restaurant offering a discounted menu, you’ll likely see a demand for flyers, posters, window clings, table talkers and shelf wobblers. 

Looking for last-minute Christmas inspo? Head to our dedicated Christmas Hub for free tools, resources, and tips to help you make the most of the last few weeks on the run-up to Christmas. Alternatively, read our blog How to Prepare your Print Business for the New Year and start to prepare a killer New Year business strategy for 2023.