October is here and the official countdown to Christmas is on! With less than 3 months to go, it’s time to start thinking about all the festive orders that will be coming your way, but not forgetting about the other holidays in between. The likes of Halloween and Black Friday will certainly keep you busy between now and Christmas if your customers haven’t already placed their print orders. Don’t forget, our same day express range is perfect for getting those last-minute orders over the line. 

Keep reading to discover what October has in store and make sure you know which industries will prove to be your most popular customers on the run up to Christmas.

Top Industries this Month

As we get closer to Christmas, you’ll likely see demand coming from a range of industries as they need print for the festive season. However, based on our experience, it’s likely that you’ll see a rise in demand from the arts and entertainment sectors as they pick up activity after their quieter period in September. This industry will certainly have plenty of festive events coming up that they will be looking to advertise and kit out. Why not make use of our free arts and entertainment marketing toolkit and showcase the marketing materials they can use to grow their business.

Of course, you’ll also start to see a surge from the hospitality and retail industry as Christmas and other holidays draw closer. Seasonal menus and drinks lists as well as retail offers, and promotions will be just some of the pieces of work you can expect to take on. It’s likely that flyers, posters and folded leaflets will prove to be the most popular picks amongst these industries.

Top Products

Greetings Cards – Getting in early, greetings cards orders will start growing in popularity ahead of Christmas. With our range of premium stocks, you and your clients will be able to find something to suit this season.

Wall Planners – Whether it’s a branded Christmas gift to give to clients or an organised order ahead of the New Year, you may find customers coming to you for wall planners ready for 2023. Coming in A2, our large wall planners are perfect for keeping your all important dates right in front of you all year round so you never miss a thing!

Flyers – Halloween events, Black Friday offers or Christmas menus, our flyers are incredibly versatile to all your customer’s seasonal needs. Take advantage of our huge range of stocks and sizes to create the perfect flyer for your client’s upcoming holidays.

Other Opportunities

International Print Day – Wednesday 26th October

October is the month of International Print Day! Although your customers may not know about it, it’s a great opportunity to share it with them. Running a discount or giving away print spend could be a great way to get your customers engaged and even bring new business in.

Halloween – Monday 31st October

Halloween is a popular seasonal day that many businesses like to capitalise on. Here you’ll see a demand for spooky-themed print materials like flyers, posters, table talkers and aisle fins to help your customers promote events and seasonal products.

Searching for more seasonal inspiration? Why not take a trip to our Reseller Hub to discover our helpful range of blogs perfectly crafted to guide you through the coming months. Get ahead of November with our Printers Guide to Black Friday blog. Alternatively, seek out some Christmas marketing advice here in our blog Marketing Tips for a Successful Christmas Print Campaign.