The schools are out, and the holidays are here! For printers, you can be certain that the arts and entertainment industries, sports and social clubs, childminders, and holiday groups will all need some promotional and practical print over the coming weeks. Not forgetting about August Bank Holiday either. So, it’s best to also be prepared for a surge in hospitality and bar print essentials too…

Keep reading to get a closer insight into August’s most sought-after products and get to know more about this month’s top industry, the arts and entertainment industry.

Top Industries this Month

With students and families taking time out to enjoy activities, you can be certain that businesses such as music venues, theatres and craft clubs will be needing marketing materials to help promote their upcoming events and workshops.

What can you expect? Print items such as posters, flyers, PVC banners and perforated flyers are often popular choices for advertising, highlighting, and ticketing events at this time of the year. You may also find that there’s more demand for outdoor print products while the weather is nice.

Why not also make use of our free arts and entertainment marketing toolkit that’s designed to help you target this popular industry? All of the tools supplied in our kit are unbranded so you can add your own details such as pricing and logo. We’ve also provided all the assets separately if you want to design your own campaign.

Top Products

Business Cards – Business cards are a quick and easy way to get your client’s business information out to the world. Great for handing out everywhere from local fayres to areas of high footfall like shopping centres, business cards will become an essential part of your customer’s marketing collateral.

Flyers – When it comes to the arts and entertainment industry, spreading the word is super important. Help your customers fill seats and sell tickets with our huge range of stocks and sizes. Don’t forget about our perforated flyers range either, they’re perfect for creating event tickets.

Stapled Booklets – Whether you’re highlighting a venue’s line-up or a theatre’s showing times, a stapled booklet is always a fitting choice for smaller publications. Holding from 8 to 56 pages, and coming in a range of sizes and stocks, they’re completely flexible to your customer’s needs.

PVC Banners – If your customers really want to be seen, a PVC banner is an excellent choice. From big to very big, we have waterproof 440gsm PVC banners to suit all businesses. With eyelets located every 50cm around the edges, your customers will have no trouble fixing them to any surface.

Other Opportunities

School Holidays – August to September

Schools are out! For printers, you can be certain that your holiday club and childminding customers will need some promotional and practical print materials. From flyers and PVC banners to promote their activities and groups to whiteboards, stickers, and loyalty cards to be used by attendees, your customers can get everything they need all in one place.

With school children being on holiday and parents getting ready for a break from work too, August usually sees the travel industry peak also. You can be sure that travel agents and tourism industries will need a range of print stationery to be able to promote their offers, give out their details and provide information all in one handy pack.

August Bank Holiday – Monday 29th August

You can expect the hospitality industry to need a selection of print to promote their bank holiday events, deals and menus. Table talkers, strut cards and posters will help them highlight their special menus or bank holiday drink offers.

Need more guidance? Why not take a look at some of the other blogs on our Reseller Hub. Whether you’re discovering top-notch marketing tips, or taking the time to brush up on your product knowledge, we’ve got everything you need to drive your business forward.