Living in a digital age where anyone can be anything, building trust between your brand and your customers can be quite a challenging task. Seeking to be trusted by your customers is sometimes easier said than done, but there are many ways you can establish a good and transparent relationship that keeps your customers coming back. Take a look at our tips for building a trustworthy brand below!

What is a trustworthy brand?

What exactly is a trustworthy brand you ask? There is no real definition of what a trustworthy brand is, as it can be subjective, but the main idea is to be transparent, open, and honest with your customers through your brand’s culture but also actions. This could come from showcasing customer reviews or testimonials right up to honesty about products or services.

Why is it important to build and maintain customer trust?

If your customers don’t trust you, why should they buy from you? It’s as simple as that. When winning a customer over, it’s important to think about more than just the sale and think more about what you can do to help your customer reach the end goal. During the consideration stage of the buyer journey, customers will be looking for pointers as to why they should buy from your business, trust being one of them. If customers trust you, they’re more likely to go ahead and make that purchase or interaction.

Once a customer has used your business, it’s also important to maintain trust to ensure future purchases keep coming. Keep them in the loop, let them know about any changes and generally be open and honest. This way, you can build meaningful and trustworthy relationships that will last.

How can I build brand trust?

Be Honest

It may seem obvious but being honest with your customers is essential to building trust. Whether it’s about prices, delivery timeframes, or where you source your paper stocks, honesty is the best policy. Always own your mistakes, it’s better to be honest and upfront with your customers than to be deceptive and lie.

Clarity and consistency

When communicating with your customers, it’s important to be clear and consistent from the get-go. Making sure your brand messaging is clear, and more importantly, correct, before selling your products and services is essential in reducing customer confusion and increases your chances of being a trustable brand.

Accreditations and certifications

A great way to build a trustworthy brand is to gain certain accreditations and certifications from other trusted parties. Take us for example, we’re an ISO 9001, ISO 14001 and Forest Stewardship Council™ certified business, and we’re even Carbon Neutral! Showing that you’ve worked hard to reach set criteria and met standards is a fantastic way to show customers that you’re a trustable business.

Keep it human

Businesses easily fall into the trap of jargon language and cold communications, but it’s really not the best route to take if you’re looking to build trust. Show your human side and build emotional connections with your customer base using warm, understandable, and inviting language as well as personalised communications. If they can relate to your brand, they are more likely to trust your brand.

Added value

Everyone loves a perk. Whether that’s next day delivery, a discount code or even a free product! When you offer added value to your customers, they feel appreciated. Rewarding loyal or new customers with a small gesture goes a long way when trying to build trust.

Reviews and testimonials

Nothing speaks trust like real opinions. Whether it’s Trustpilot, social media or Google, when a customer leaves a review about the products and services they experienced, it helps other customers to form an opinion on your business. The more positive reviews you gain, the more trust customers will put in your business. 

Why not take a look at our blog The Importance of Customer Feedback and How to Get It for even more detail on how you can make use of customer feedback.

Now you know how to build trust between your brand and customers, why not take a look at the other ways you can keep your business busy. With our Reseller Hub, you have access to a range of marketing blogs designed with you in mind. Why not read our latest blog How to Use Social Media for Customer Acquisition and explore a selection of helpful tips on how you can leverage social media to bring in new customers!