It’s official. Summer is here and so are our monthly highlights! With the sun out and businesses embracing the good weather, your customers will be coming to you with print needs to help them boost their sales. Be it indoor or outdoor, we’ve got a range of products to suit your customers this summer. Read on to explore July’s most popular products and industries and discover upcoming events that you can make the most of!

Top Industries this Month

One industry that certainly likes to make the most of the great British summer is the hospitality industry. Restaurants and bars are notorious for switching up their menus or serving up summer-themed offers when it gets warm! With that in mind, it probably comes as no surprise that this industry will need a plethora of print to keep them busy during summer.

Menus, signage, table talkers, posters, flyers, business cards, A-frames, you name it, they probably need it. Seasonal menus, cocktail offers, and summer event promotions are just some of the things you’ll see coming through your business.

At this time of year, it’s also not uncommon to see a little alfresco dining and drinks taking place. Here, your customers in the hospitality industry may be looking for outdoor print products and laminated print. When ordering new print for the summer season, your customers will want to make sure they last. Our durable waterproof flyers are perfect for cleaning down and reusing all season.

Top Products

Business Cards – If your client is searching for new ways to get their customers to spend more this summer, a loyalty scheme is a great place to start. You can use business cards as loyalty cards! Why not suggest some uncoated cards that your clients in the food and drink sector can hand out to customers to collect stamps on?

Flyers – For limited-time summer menus and offers that won’t be around for long, a cheaper and more suitable choice is a flyer! A flyer gives plenty of page space to lay out what’s on offer without shelling out for a booklet-style menu. They’re also perfect for creating separate menus for mains, desserts, and drinks too. Plus, it’s nice to have an accompanying flyer to distribute any specials or offers.

Posters – Posters are the perfect way to bring in new customers, and highlight offers or specials! When accompanied by one of our A-frames, they also make for perfect outdoor menus and signage and the graphics can be swapped whenever your customers like to keep up with changing offers and menus.

Flags – If your customers are hosting summer-themed events in their restaurant’s courtyard or serving up drinks on a terrace, flags are a great way to draw attention to their event. They’re also perfect for highlighting offers and deals like 2-4-1 and happy hour. Flags also make for great accessories in pictures to help boost your customer’s brand on social media!

Other Opportunities

Schools Finish for Summer – 25th July

In July, we usually see schools finish for the summer. For printers, you can be certain that the arts and entertainment industries, sports and social clubs, childminders and holiday playgroups will need some promotional and practical print materials. From flyers and PVC banners to promote their activities and groups to whiteboards, stickers, and loyalty cards to be used by attendees, you can meet any needs this summer. For more insight check out our blog How To Sell Print to Sport and Social Clubs.

Festival Season

All across the UK, there are an array of festivals to be attended. Be it music festivals of every genre to an array of food and drink inspired events, July sees the kick start for many of these outdoor events and festivals. 

No matter the scale of the festival, tickets, signage, and outdoor print will always be essential. For festivals that feature food and drink, you can also expect they will need menus, business cards, and posters to highlight their business, products, and prices. Discover more about the types of festivals you can target this season and exactly what products promoters and attendees will require in our latest blog; Print Opportunities During Festival Season.

If you’re in search of more advice take a look at our blog; How to Sell Print to: Restaurants, Cafés and Bars and see how you can identify your customer’s needs and provide them with a service they’ll appreciate. Alternatively, why not make use of our Food and Drink Marketing Toolkit. Use our collection of free marketing resources to target your clients with restaurants and bars and maximise print sales.